Shot by one of my favorite Photographers, Ryan McGinley for Levi's, via The Fashionisto.
This campaign seems especially relevant, maybe somewhat poignant, considering the great financial crash and the current disillusionment we have with wealth generated out of thin air. There is a collective yearning, perhaps, for the values we used to hold for work that had something to show for it.
Could this be a new dawn for artisans, engineers, craftsmen and the like? Or is that far too romantic a notion.
1 comments:
It is far too romantic. IT was built by people wearing jeans when food was grown, harvasted or butchered, not when it comes from supermarket. Money is the thing that matters in this world. With it you are a god: attractive, desirable able to give voice to opinions and have them heard. Without, you are just another schlep in the streets tryng to keep the roof from leaking and the fridge from ever being completely empty.
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