It's a very catchy idea. Now if only the people with the most money had a bit more taste (see Inside the world's mos opulent private jets.), this campaign might just be more then just a very clever gimmick selling light fittings.
20 September 2010
There is Light on Earth.
Poverty is big business, and it's really quite amazing how designers have managed to put a gloss over the whole affair and market poverty as a pet project for the rest of us not in the majority. Artemide's new campaign features light sculptures by some of the world's top designers throwing light onto evocative portraits of some of the heroes in the world of aid and political turbulance.
It's a very catchy idea. Now if only the people with the most money had a bit more taste (see Inside the world's mos opulent private jets.), this campaign might just be more then just a very clever gimmick selling light fittings.
It's a very catchy idea. Now if only the people with the most money had a bit more taste (see Inside the world's mos opulent private jets.), this campaign might just be more then just a very clever gimmick selling light fittings.
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