Natural Media.

Gosh, am I so behind the curve? I noticed while cycling to the gym a few days ago an imprint on the pavement advertising the location of the Gemeente Museum. These imprints are very popular in Holland, and are done by a company called Green Graffiti.

It's genius isn't it. You don't ever have to pay for advertising space, it's natural and oh-so-playful. Reminds me of that Art Attack show I used to watch when I was a kid where the guy goes out into nature and makes a really, really big piece of art with random materials. Like salt, sand, chipwood, etc.

The work at Curb is pretty amazing. There's something beautiful about taking such precise forms and implementing them in nature.