Shot by one of my favorite Photographers, Ryan McGinley for Levi's, via The Fashionisto.
This campaign seems especially relevant, maybe somewhat poignant, considering the great financial crash and the current disillusionment we have with wealth generated out of thin air. There is a collective yearning, perhaps, for the values we used to hold for work that had something to show for it.
Could this be a new dawn for artisans, engineers, craftsmen and the like? Or is that far too romantic a notion.
